The “Protect Your PATCH” concept is founded, in large part, on the things I learned and was able to fine tune while serving as the 1st Sergeant for the USAF Thunderbirds. The Thunderbirds PATCH is recognized all over the world, and is associated with a culture of excellence, high performance, attention to detail, community relations, and corporate social responsibility, just to name a few. When we talk about your organizational or corporate culture, what are some of the first things that come to mind? If I asked your employees what words they would use to describe the company culture, would you be proud of their statements or shocked by them? What do you honestly believe would be the results of a customer or stakeholder survey if they were asked to share their perception of your corporate culture? Do you live by the culture you strive to create, or is your culture just made up of words that are part of an on-boarding document or an employee handbook? There are several elements that directly affect and impact corporate culture, and they are aligned with and from the basis of the “Legacy Culture Loop”. Organizational leaders must be willing to invest the time and effort into truly bringing a legacy culture to life through the “Loop” steps of create, build, examine, reinforce, protect, then reassess & repeat. When this happens, the entire team will be willing to Protect Their Patch at all costs, and by default the legacy is manifested.

You will LEARN:

  • The components of culture
  • The 5 micro cultures that feed the organizational macro culture
  • The concentric impact effect of your culture
  • Behind the hangar doors – clearly identified roles & excellence
  • The “Legacy Culture Loop”
  • The PATCH concept for building and reinforcing culture
  • Modelling your PATCH culture

You will ACHIEVE:

  • The result of this program is that the participant will gain a very clear understanding of the methodology & philosophy of the elements which comprise the PATCH blueprint/concept;
  • P = Pride in your brand and what it stands for
  • A = Attention to detail in every area
  • T = Teamwork that spans the entire organization
  • C = Clarity in vision, mission, purpose & values
  • H = Honor by representing your brand in integrity

Instructor: Dr. Mike Smith


TIME: 10:30am – 11:30am (Mountain)
START DATE: August 18th, 2020

Via VideoConference
Weekly for 8 sessions


$602.00 Total ($75.25/session)


$158.00 Total for Sessions 1 & 2

(Remaining 6 Sessions $474 Total)

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